Freelance copywriting for charities that want to connect with their audience
Help your audience understand what your organisation does, why it’s important, and how their support makes a difference with professional, reliable copywriting.
I’m Nancy Smallwood, a senior freelance copywriter with 15 years of experience.
My speciality is working with charities, fundraisers, third sector and non-profit organisations of all sizes who want to engage and inform their audiences.
I also write for organisations working in education, software, travel, food, sustainability, wellness and B2B.
I can help you with all areas of your organisation’s communications, from campaign launches, landing pages and letters to direct fundraising asks, social media posts, impact reports – and everything in between!
I’m proactive, hit the ground running every time, and have never missed a deadline.
“It’s hard to find copywriters who can get the nuance of writing for charity right - and Nancy captures the perfect balance of emotion with strong calls to action.”
Services and skills
You can book my help with
fundraising copy and direct asks
landing pages
campaign content
audience-specific variables
project management
website re-writes and uploading new pages
direct mailers and letters
newsletters and emails
social media posts and ads
blogs, case studies and interviews
tone of voice work and warming up jargon-heavy copy
disclaimers, T&Cs, and UX copy
proofing, editing and amends
digital publishing, CMS and site migrations
PDF conversions and site audits
… and if needed, I can support with graphics, video editing, images, and photo editing (my Adobe skills are strong!)
As a highly experienced copywriter and digital marketer, I can offer your team a wide variety of services, flexible skills and specialisms.
I often work in fundraising, advocacy and campaigns, events, evergreen content, site design, digital publishing and BAU.
“Nancy worked with us during period of intense emergency response and adapted very quickly and effectively to our language, tone of voice and working processes.
She is an excellent copywriter, editor, content creator and general all-rounder, and played an incredibly important role in our team.”
Portfolio
What I can show on my portfolio is limited due to NDAs and copyright restrictions - please contact me for additional examples, including non-charity clients.
MEDICAL AID FOR PALESTINIANS
Charity fighting for the health and dignity of Palestinians.
SHELTER
The national charity for housing and homelessness.
ACCENT HOUSING
National housing association offering affordable, sustainable homes.
EVELINA LONDON CHILDREN’S CHARITY
Charity providing medical support and care to children and their families.
MENTAL HEALTH UK
LET'S GO ZERO
HEALTHY AIR COALITION
CLARION SOCIAL HOUSING
RESUSCITATION COUNCIL UK
SENSE
CLORE SOCIAL LEADERSHIP
CANCER RESEARCH UK (RESEARCH HUB)
Testimonials
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"Nancy was amazing to work with. We had a tight deadline for our website launch, needing to rewrite over 160 pages of content. Nancy jumped in and wrote everything in our new tone of voice, working through feedback from different people across the organisation. Communication with Nancy was smooth, and she kept us in the loop the whole time. We’re really happy with her work and would definitely recommend her to others."
Gina Groom, Brand and Marketing Manager, Accent Housing
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"Nancy worked with us during period of intense emergency response and adapted very quickly and effectively to our language, tone of voice and working processes. She is an excellent copywriter, editor, content creator and general all-rounder, and played an incredibly important role in our team.”
Max Slaughter, Communications and Campaigns Manager, Medical Aid for Palestinians
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"Thank you so much for your absolute professionalism and positivity Nancy – it has been so greatly appreciated and I’ve really enjoyed working together. Not to mention the stellar quality of your content development and editing."
Eleanor Hevey, Associate Director, Centre for Disaster Protection
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"Nancy is one of our favourite freelance copywriters at Open. It's hard to find copywriters who can get the nuance of writing for charity right - and she captures the perfect balance of emotion with strong calls to action. She's also fast and great at getting on with things."
Nayyar Mughal, Associate Creative Director, Open Creates
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"Nancy captured the unusual tone of voice we were looking for, delivering a fantastic piece of communication beyond expectation. She translated a complex project for the audience and worked incredibly quickly and flexibly to save our campaign."
Elle Green, Direct Marketing Manager, Shelter -
"Nancy is a brilliant, all-round social media, digital and content professional. She has great project management skills and is extremely productive. She is reliable, trustworthy and a great communicator. She is full of great ideas, easy to work with and, above all, gets things done."
Michael Laffan, Head of Digital and Marketing, British Lung Foundation
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"I'm honestly so impressed – [Nancy] hit the tone exactly right and despite having limited knowledge of the organisation, I only need to tweak 1% of it! I'm so happy - thank you! What a massive help."
Nadia Alomar, Chief Executive, Clore Social Leadership
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"Nancy has always delivered exceptional copy. She is able to unpack a complex brief, ask the right questions and create fantastic communications across different channels. Nancy is reliable and professional and we always knew she could handle whatever we asked of her. She has great ideas and I would highly recommend working with her."
Hannah Moysey, Deputy Director of Content and Campaigns, Blue State
Drop me an email
Book a recommended freelance charity copywriter now
Let’s chat! I normally work from home in the lovely city of Sheffield, where I live with my partner and our hilarious mutt Starchy, but I often travel to my clients’ offices around the UK.
My rate for 2025 starts at £340 p/day, which is in line with my experience and the industry standard for a senior freelance copywriter. I can also cost on a fixed price or project-led basis.
I’m always keen to meet my clients’ needs, especially in the charity sector (which means I’m open to discussing my rates and working patterns.)
Email me at hello@nancy-smallwood.co.uk
Book me on YunoJuno
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