Shelter

I’ve worked with Shelter repeatedly over the last eight years, offering copywriting, editing and digital and content support.

In 2020, I was delighted to work as chief copywriter for the charity’s vital Christmas appeal, coming at a time of intense pressure in the industry due to Covid.

The ads we created for Facebook and Twitter engaged supports to provide 20,000 additional donations than expected. The total raised was £2.8m, an increase of £1m on the previous year.